Eric Yaverbaum is a bestselling author who literally wrote the book on public relations – the industry-standard bestseller PR for Dummies – as well as six other titles including Leadership Secrets of the World’s Most Successful CEOs (over a million copies sold). His expert commentary has been featured on Forbes, The Washington Post, The New York Times, HuffPost, CNBC, Fox Business, and PR Week, among others.
Coming 2023
The Audacity of Silver Linings
My Next and Perhaps Most Important Book
Never say never. The first 50 years are the hardest. My eighth and not last book comes out in 2023. The world has clearly changed. No one saw this coming anywhere near the extent of the day we find ourselves in now. And that’s okay. We never actually do. Not the big stuff. If you’re feeling like there is no way, then this would be a particularly good time to make one. Challenge yourself to enjoy the space between where we are and wherever we might be going.
Published Works
Public Relations for Dummies
Industry Standard Bestseller
Translated and sold in 13 different languages and used in classrooms across the world, Public Relations for Dummies is the industry-standard bestseller that covers everything needed to maximize exposure for your brand. This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz – and build your bottom line.
Leadership Secrets of the World's Most Successful CEOS
Over A Million Copies Sold
No single leader has all the answers, but if you combine the most brilliant ones, you'd have everything you need to lead your organization to success. Based on the now widely accepted theory that good leaders are not born but forged through experience, this book collects the leadership secrets of America's top executives (from the American Red Cross to the Walt Disney Internet Group) through first-person interviews. Each edited interview is straightforward and brief, yet dives to the heart of what business strategies, philosophies and attitudes have worked best for these chiefs. From words of wisdom on decision-making to adapting to change, Yaverbaum distills a list of strategies for success.
Life's Little College Admissions Insights
First-Hand Guide
Compiled in real time as one family went through the college search. Life’s Little College Admission Insights best selling author and his college bound daughter have created an easy to read, ingest, and act on insider guide to help make the college search easier right from the beginning. Serving as a “jump starter” for collegiate research, top experts across the country were interviewed on what’s important based on their own first hand experience advising hundreds of thousands of students throughout their careers. Eric and Cole Yaverbaum also give a look into their own thought process during the search and include invaluable informational resources including where to look for financial aid, a detailed timeline for when to do what, test preparation information, athletics, and even the sample essay Cole used on her applications to get into college. Life’s Little College Admission Insights makes the search process as enjoyable and easy as possible from day one.
60 Second Solutions: Management
Speedy Solutions
60 Second Solutions: Management is an innovative new business series that presents 60 succinct techniques to improve core business skills, each technique to be read and digested in 60 seconds. Covering vital management skills, Management provides 60 practical, effective management techniques that can be immediately applied to transform your management style and help you succeed as a manager. Fast solutions packaged in small, handy format will enable advice-hungry businessperson to dip in and out of this book whenever they have a spare minute.
The Everything Leadership Book
Comprehensive Guide
In order for any group to succeed, it needs a strong, capable individual at the helm. The Everything Leadership Book teaches readers all they need to know to effectively direct and manage people both in and out of the workplace. The book includes practical advice on leadership techniques and how to maintain professional composure, as well as tips on what separates the leaders from the followers.
I'll Get Back to You: 156 Ways to Get People to Return Your Calls and Other Helpful Sales Tips
Analog Advice
They may say, "I'll get back to you," but let's face it, they seldom do! In a world filled with answering machines, voice mail, and gatekeepers, it's difficult to get a phone call returned. It doesn't have to be that way. Tapping the wisdom and resourcefulness of business leaders, super salespeople, and high-profile celebrities, discover what they and more than 100 other high achievers do to guarantee a returned phone call every time.